[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"blog-\u002Fblog\u002Ftypes-of-marketing":3,"content-query-nkbr8yH0vu":136},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"date":10,"image":11,"body":12,"_type":130,"_id":131,"_source":132,"_file":133,"_stem":134,"_extension":135},"\u002Fblog\u002Ftypes-of-marketing","blog",false,"","Types of Marketing","Marketing awareness is key to business growth. Explore different strategies from Internet and Social Media Marketing to Inbound and Outbound techniques.","2017-02-15","\u002Fimages\u002Fblog\u002Fstrategy-default.png",{"type":13,"children":14,"toc":119},"root",[15,23,28,35,40,53,59,64,70,75,81,86,92,97,103,108,114],{"type":16,"tag":17,"props":18,"children":19},"element","p",{},[20],{"type":21,"value":22},"text","Marketing is a process where a company creates awareness about its services and products to attract and convert people into customers. It is essential for increasing profit levels, as the number of customers is directly proportional to a company's margins.",{"type":16,"tag":17,"props":24,"children":25},{},[26],{"type":21,"value":27},"There are many types of marketing strategies that a company can choose from. Here are some of the most common:",{"type":16,"tag":29,"props":30,"children":32},"h3",{"id":31},"internet-marketing",[33],{"type":21,"value":34},"Internet Marketing",{"type":16,"tag":17,"props":36,"children":37},{},[38],{"type":21,"value":39},"In today's world, the Internet is a basic necessity. People use it to search, review, and compare products from the comfort of their homes. This is why Internet Marketing is crucial.",{"type":16,"tag":17,"props":41,"children":42},{},[43,45,51],{"type":21,"value":44},"The first step is having a ",{"type":16,"tag":46,"props":47,"children":48},"strong",{},[49],{"type":21,"value":50},"Website",{"type":21,"value":52},"—the virtual representative of your company. A website presents your portfolio, testimonials, and contact details to the world. It can also be supported by online advertisements and digital coupons.",{"type":16,"tag":29,"props":54,"children":56},{"id":55},"offline-marketing",[57],{"type":21,"value":58},"Offline Marketing",{"type":16,"tag":17,"props":60,"children":61},{},[62],{"type":21,"value":63},"Opposite to Internet Marketing, this involves traditional media like newspapers, pamphlets, and fliers. It also includes door-to-door sales representatives who interact directly with potential customers in the physical world.",{"type":16,"tag":29,"props":65,"children":67},{"id":66},"outbound-marketing",[68],{"type":21,"value":69},"Outbound Marketing",{"type":16,"tag":17,"props":71,"children":72},{},[73],{"type":21,"value":74},"Outbound marketing is \"interruption-based.\" The goal is to reach an audience through radio, television, billboards, direct mail, and door-to-door efforts, hoping to convert a percentage of those listeners into customers.",{"type":16,"tag":29,"props":76,"children":78},{"id":77},"inbound-marketing",[79],{"type":21,"value":80},"Inbound Marketing",{"type":16,"tag":17,"props":82,"children":83},{},[84],{"type":21,"value":85},"Also called \"permission marketing,\" this focuses on SEO, keyword searching, blogs, videos, and newsletters. The key is to communicate with an audience that has given you permission to reach them, providing them with valuable information they are actually interested in.",{"type":16,"tag":29,"props":87,"children":89},{"id":88},"newsletter-marketing",[90],{"type":21,"value":91},"Newsletter Marketing",{"type":16,"tag":17,"props":93,"children":94},{},[95],{"type":21,"value":96},"This involves sending valid information to interested customers, typically via email. Email is cheaper, faster, and allows for highly relevant and attractive formatting for promotions and company updates.",{"type":16,"tag":29,"props":98,"children":100},{"id":99},"social-media-marketing",[101],{"type":21,"value":102},"Social Media Marketing",{"type":16,"tag":17,"props":104,"children":105},{},[106],{"type":21,"value":107},"Social media is no longer just for personal chats; it is a massive business platform. Marketing on Facebook, Twitter, and LinkedIn allows companies to target a maximum number of users in a highly engaged environment.",{"type":16,"tag":29,"props":109,"children":111},{"id":110},"promotional-marketing",[112],{"type":21,"value":113},"Promotional Marketing",{"type":16,"tag":17,"props":115,"children":116},{},[117],{"type":21,"value":118},"This technique is specifically designed to raise immediate awareness of a brand or service. 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