[{"data":1,"prerenderedAt":184},["ShallowReactive",2],{"blog-\u002Fblog\u002Fwhat-is-marketing-and-why-is-it-important":3,"content-query-RdAtuZcJqT":116},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"date":10,"image":11,"body":12,"_type":110,"_id":111,"_source":112,"_file":113,"_stem":114,"_extension":115},"\u002Fblog\u002Fwhat-is-marketing-and-why-is-it-important","blog",false,"","What is Marketing and Why is it Important?","Marketing is more than just advertising. It is the vital communication link between a company and its consumers, aiming to create value and awareness.","2016-11-12","\u002Fimages\u002Fblog\u002Fstrategy-default.png",{"type":13,"children":14,"toc":104},"root",[15,23,28,35,40,46,53,58,64,69,75,80,86,91],{"type":16,"tag":17,"props":18,"children":19},"element","p",{},[20],{"type":21,"value":22},"text","Marketing is a process of communication between a company and its consumers that aims to increase the value and awareness of the brand. In simple words, marketing makes people aware of the products and services you provide, helping to build goodwill and increase your professional profile.",{"type":16,"tag":17,"props":24,"children":25},{},[26],{"type":21,"value":27},"The marketing process consists of several key activities: advertising, promotional offers, communications, and deliverables. 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Online products require a different promotional strategy and a focus on digital customer service to ensure a smooth experience for the user.",{"type":16,"tag":47,"props":81,"children":83},{"id":82},"_4-strategy-promotion",[84],{"type":21,"value":85},"4. Strategy (Promotion)",{"type":16,"tag":17,"props":87,"children":88},{},[89],{"type":21,"value":90},"This refers to marketing communications. It can include promotional campaigns, media advertisements, personal selling, sales promotions, public relations, and direct marketing. The goal is to choose the strategy that best fits your product and attracts the maximum number of users.",{"type":16,"tag":17,"props":92,"children":93},{},[94,96,102],{"type":21,"value":95},"Ultimately, successful marketing requires strategic management decisions on the ",{"type":16,"tag":97,"props":98,"children":99},"strong",{},[100],{"type":21,"value":101},"who, what, when, and how",{"type":21,"value":103}," of your promotional offers. 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