Tech Insights
June 23, 2016
Why responsive website is necessary
As smartphone and tablet adoption rapidly increases, the importance of a mobile-friendly website becomes the key to business success.
Staying with the trend is a key to the success of any business. The new generation has changed the way they access information; tablets and smartphones require a different approach toward design and user experience.
Before the proliferation of mobile devices, web designers had only one primary challenge: keeping the same look and feel across various desktop browsers. Today, the landscape is much more complex.
Why Responsive is Essential:
- Rapid Device Adoption: As smartphone and tablet use continues to skyrocket, the importance of being mobile-friendly is no longer optional—it is critical.
- SEO Dominance: If SEO is a core component of your digital marketing strategy, having a mobile-friendly website is becoming essential for maintaining and improving your rankings.
- Recommended by Google: Responsive sites have one URL and the same HTML, making it much easier for Google to crawl, index, and organize your content efficiently.
- Universal Compatibility: The best aspect of responsive design is its ability to provide a great user experience across many devices and screen sizes with just one codebase.
- Easier Management: Managing separate websites for mobile and desktop requires separate SEO campaigns. Managing a single responsive site is far more economical and easier to monitor.